CRM
Customer Relationship Management
Keeping accurate records of your customers and their purchases is an important part of retailing today. Analysing their buying trends and preferences will help direct your marketing effort more effectively.
Interfaces with: Stock System, EPoS Tills, Imaging, Sales Ledger and automatic Postcode addressing systems.
Link to Word processing and Database packages for mail merge operations and external volume mailing. The customer marketing system can produce mail shots directly, or import the list of names and addresses into your favourite Word Processor to create letters. Bransom provide easy to use templates for MS Word, plus full training.
- History of customer purchases for accurate targeting of mail shots, valuations and insurance replacement business
- Extensive facilities for creating useful and personalised mailing lists
- Automatic Valuations
- List Best Customers
- List Customers who have/have not visited recently
- Personalised anniversary greetings
- Analyse response to marketing
- Create mail list based on product, price, date range, brand, location etc
- Track and respond to customer interests and enquiries
- Valuation Reminders
Link to the Till: Capture names & addresses at the till, or enter them on the back office system, or both! They will all be updated from the till automatically..
Address Updating: With around 2.5 million address and postcode changes each year, it is increasingly important to maintain and update your customer addresses. The process can now be automated using Royal Mail's update software.
E-mail: info@bransom.co.uk